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What are Backlinks and how to build them?

Backlinks – What Are They?

“Inbound links”, “incoming links,” or “one way links” refer to links that point to a

page on another site from your own. Backlinks are viewed by Google and other

major search engines as “votes” for a particular page. Organic search engine

rankings tend to favor pages with a large number of backlinks.

What’s the Deal With Backlinks?

To put it another way, backlinks are like votes from other sites. There are many

ways for search engines to understand the value, credibility, and usefulness of a

piece of content.

Your site’s ranking in Google and other search engines depends on how many of

these “votes” you have (number of backlinks) .


Citation for PageRank

Using links in a search engine algorithm is nothing new. Google’s first algorithm,

known as “PageRank,” was based on backlinks.

The importance of backlinks hasn’t changed despite hundreds of modifications

to Google’s algorithm.

As it stands, research indicated that links are still Google’s most important ranking factor.

indicated that links are still Google’s most important ranking factor.

Backlinks are still one of Google’s three most essential variables for search engine

rankings, as the company has acknowledged.

Factors that Influence the Order of Search Results

What Kinds of Backlinks Are Valuable for SEO?

Backlinks aren’t all the same. In certain cases, one high-quality backlink is more

effective than a hundred low-quality ones.

Getting a backlink from Oxford or some anonymous guy’s website is better, right?

Google, on the other hand, agrees.

“Domain Authority” is a term for this. Basically, the more authority a site has, the

more authority your site may get from it (via a link).

The power of a website’s domain name.

The anchor Text of the link to build a backlink

Anchor text is the visible portion of a link’s URL.

Links with keyword-rich anchor text tend to perform better in search results.

According to a recent research, a link with keyword-rich anchor text is linked to a

rise in search engine ranks for that specific term.

However, Keyword-rich anchor text should be used sparingly. In truth, Google uses a

“Penguin” filter in its algorithm.

It’s a good sign if the site or page linking to you has a topical connection to your own.

Try to check ”OPEN IN ANOTHER TAB” when inserting a link in an anchor text.

This means you are telling google to follow the link as the term ”Dofollow”

Search engine ranking algorithms do not take into account ”nofollow” links.

If you can gain 1,000 links from diverse websites, that’s preferable than getting

1,000 links from just one single website.

How to build Backlinks

What sort of backlinks are most beneficial for your Google rankings? Now is the

time to teach you how to build backlinks.

The most effective way of doing this;

A link-worthy piece of content on your website is the first step in attracting

attention from other websites.

The following is the 3-step process:

You begin by looking for old, rebranded, or newly renamed websites, resources, or enterprises.

Finally, locate the websites that still connect to these obsolete resources.

As a last step, you send an email to those who have linked to an outdated article.

Sample email you can use to get a backlink from site owners

Hello [Name], and thank you for stopping by.

This morning, I was looking for some information about [Topic].

As a result, I stumbled upon your well-written [Post Title].

In any case, I saw that you included [Outdated Resource] in your paper.

The [Problem With Outdated Resource] may have come to your attention.

You can see where the link is in this screenshot: [Screenshot]

In addition, I just wrote an article about [Topic].

It might serve as a worthy successor to the [Old Resource].

Regardless, I wish you a wonderful day!


[Your Name]:

If the site owner accept your proposal hurray, you’ve earned a backlink.

Another way you can do this;

The construction of broken links to build a backlink

The site owner may now be contacted by email and asked to provide a link. However,

I’ve discovered that pleading doesn’t work very well.

If you detect a broken link on a website, notify the site owner.

Broken links may be readily found on any website. Just install the Chrome extension Check My Links.

This software can instantly identify any broken links on a page. To make them stand out,

they’re highlighted in red. Links that don’t work sending a message to the site owner

about a broken link is the last thing you should do.

Hello there, I’m [Site Owner]

There were several broken links on your resources page while I was looking around today.

The following are some of the most popular ones:

There is a link to [URL 1] in this paragraph.

Click here to go to the next URL:

The URL is [URL 3].

I should mention that my website [Your Website] likewise publishes outstanding material on a variety of topics on a

regular basis. Let us know if you’d like to include a link to our resources page on your site.

Regardless, I wish you the best of luck, and thank you for your efforts!


[Your name]:

Posting as a guest to build a backlink

To gain the most connections to your site while you’re just starting out, guest blogging is a great option.

There is free and paid guest posting that is getting a website with high Domain Authority to post

your article there as a guest but must be in the same niche of that site.

A good and a successful guest posting can increase your ”DA” and also

cause an increase in your traffic.

Daniel Kweku Korsah

Daniel Kweku Korsah is a young Tutor, Website designer, and blogger. Who has the passion and skills for developing and helping young individuals to learn the right way for succeeding online.

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